Product Development Theory Comparison Essay Example | Topics and Well Written Essays - 1750 words

Product Development Theory Comparison - Essay Example They are not just branding a product. They are designing a total package. In creating a brand there are several different levels to be considered. First, there is the step by step technical issues that have to be addressed. However, creating a brand is more than just creating the catchy phrase, name or design that signifies to the world that this product belongs to this company. Branding and brand creation encompass a whole host of tangible and intangible elements. In beginning, this discussion brand creation, the first area to cover is the technical aspects of creating a brand. After that, the conceptual ideas will be discussed as well as steps to achieving an all-inclusive branding package. The brand itself is more than just the product itself. There are specific steps that must be taken in the brand creation process. The first step is to arrive at a brand name, word, phrase, symbol or device that will set your product apart from the others. It must be unique and creative. It could be catchy, clever, aesthetically appealing, different, or simple yet unforgettable. Whatever the choice it must be unique and distinctive. Upon arriving at a perspective brand, the next important step is to determine that the name is free from all encumbrances, that is, it is not already in use by someone else. This is easy enough to accomplish via the internet to ascertain if someone has the name you have arrived at already brand named. It is also wise to search internationally, as well. You want your brand to stand out. Selecting one so similar to a host of other names will not achieve this. Having determined that your selected brand name is available you should immediately place a trademark on it to make it exclusively yours. Protecting your brand is an essential part of the creating brand value.